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Gap Launches Athleta Store in New York

Manufacturing Close-Up August 16, 2011 Gap Inc. has announced the grand opening of two Athleta retail locations opening this week in Manhattan’s Upper East and Upper West side neighborhoods.

The Company said that these openings mark the brand’s entry into the east coast market, and support Athleta’s plan to open up to 50 stores by 2013. in our site athleta coupon code

“Entering New York is significant milestones for us as we aim to grow our share of the $31 billion women’s active wear market,” said Scott Key, senior VP and GM of Athleta. “Thanks to our successful catalog business, we already know there’s a highly concentrated customer base in the New York metropolitan area and we’re excited to bring our loyal and new customers two beautiful stores where they can build strong, inspiring communities around the athletic pursuits they love.” According to a release, the new stores will offer shoppers Athleta’s collection of women’s active lifestyle apparel for yoga, running, swim, gym, hiking and skiing – designed by and for female athletes – as well as other products for both athletic and everyday pursuits.

Key added, “Whether she’s an elite athlete or training for her first organized event, Athleta offers high quality apparel made to stand up to every female athlete’s highest standards. And because our clothing is designed to take our customers through her workouts and beyond, she can easily transition from working out to going out and still feel confident she looks great.” Located on the Upper West Side and on the Upper East Side, Gap said that the stores sit equal distance from Central Park. Both stores boast modern, clean designs in keeping with the NYC aesthetic and compliment Athleta’s inspirational catalog imagery with sleek steel and warm wood trim at the cash wraps and in the dressing room seating areas. website athleta coupon code

The Company noted that additional Athleta features include free alterations in store, kiosks that link directly to the website offering customers access to additional product and sizes, and free fitness classes.

To mark the opening of New York City stores, Gap reported that Athleta has partnered with Bent on Learning, a non-profit organization that offers instruction in yoga and meditation to students in grades K through 12 in New York City public schools and youth centers as a means of reducing stress and improving concentration, self-esteem and overall health.

Athleta provides women athletes with apparel for different sports and fitness activities.

Gap is a global specialty retailer offering clothing, accessories, and personal care products for men, women, children, and babies under the Gap, Banana Republic, Old Navy, Piperlime, and Athleta brands.

More Information:

www.gapinc.com ((Comments on this story may be sent to newsdesk@closeupmedia.com))